The phrase “pride of life” is found only once in the Bible, in 1 John 2:16, but the concept of the pride of life, especially as it is linked with the “lust of the eyes” and the “lust of the flesh,” appears in two more significant passages of Scripture—the temptation of Eve in the Garden and the temptation of MASHIACH in the wilderness (Matthew 4:8-10). The pride of life can be defined as anything that is “of the world,” meaning anything that leads to arrogance, ostentation, pride in self, presumption, and boasting. John makes it clear that anything that produces the pride of life comes from a love of the world and “if anyone loves the world, the love of the Father is not in him” (1 John 2:15).
The first example of the temptation of the pride of life occurs in the Garden of Eden, where Eve was tempted by the serpent to disobey YAHUAH and eat the forbidden fruit of the tree of knowledge of good and evil. Eve perceived that the fruit was “good for food,” “pleasing to the eye,” and “desirable for gaining wisdom” (Genesis 3:6). She coveted the fruit in three ways. First, it was appealing to her appetite. This John refers to as the “lust of the flesh,” the desire for that which satisfies any of the physical needs. The fruit was also pleasing or delightful to the eye, that which we see and desire to own or possess. Here is the “lust of the eyes” John refers to. Finally, Eve somehow perceived that the fruit would make her wise, giving her a wisdom beyond her own. Part of Satan’s lie was that eating the fruit would make her “like YAHUAH, knowing good and evil” (Genesis 3:5).
Here is the essence of the pride of life—anything that exalts us above our station and offers the illusion of ELOHIYM-like qualities, wherein we boast in arrogance and worldly wisdom. Eve wanted to be like God in her knowledge, not content to live in a perfect world under His perfect grace and care for her. Satan tried these same three temptations on MASHIACH during His 40 days in the wilderness (Matthew 4:1-11). He tempted YAHUSHA with the lust of the flesh, bread for His hunger (vv. 2-3), the lust of the eyes, “all the kingdoms of the world with their splendor” (vv. 8-9), and the pride of life, daring Him to cast Himself from the roof of the Temple in order to prove that He was the MASHIACH by an ostentatious display of power that was not in the will of YAHUAH or His plan for the redemption of mankind (