All the various forms of modern idolatry have one thing at their core: self. We no longer bow down to idols and images. Instead we worship at the altar of the god of self. This brand of modern idolatry takes various forms.
First, we worship at the altar of materialism which feeds our need to build our egos through the acquisition of more “stuff.” Our homes are filled with all manner of possessions. We build bigger and bigger houses with more closets and storage space in order to house all the things we buy, much of which we haven’t even paid for yet. Most of our stuff has “planned obsolescence” built into it, making it useless in no time, and so we consign it to the garage or other storage space. Then we rush out to buy the newest item, garment or gadget and the whole process starts over. This insatiable desire for more, better, and newer stuff is nothing more than covetousness. The tenth commandment tells us not to fall victim to coveting: "You shall not covet your neighbor's house. You shall not covet your neighbor's wife, or his manservant or maidservant, his ox or donkey, or anything that belongs to your neighbor" (Exodus 20:17). YAHUAH doesn’t just want to rain on our buying sprees. He knows we will never be happy indulging our materialistic desires because it is Satan’s trap to keep our focus on ourselves and not on Him.
Second, we worship at the altar of our own pride and ego. This often takes the form of obsession with careers and jobs. Millions of men—and increasingly more women—spend 60-80 hours a week working. Even on the weekends and during vacations, our laptops are humming and our minds are whirling with thoughts of how to make our businesses more successful, how to get that promotion, how to get the next raise, how to close the next deal. In the meantime, our children are starving for attention and love. We fool ourselves into thinking we are doing it for them, to give them a better life. But the truth is we are doing it for ourselves, to increase our self-esteem by appearing more successful in the eyes of the world. This is folly. All our labors and accomplishments will be of no use to us after we die, nor will the admiration of the world, because these things have no eternal value. As King Solomon put it, “For a man may do his work with wisdom, knowledge and skill, and then he must leave all he owns to someone who has not worked for it. This too is meaningless and a great misfortune. What does a man get for all the toil and anxious striving with which he labors under the sun? All his days his work is pain and grief; even at night his mind does not rest. This too is meaningless” (Ecclesiastes 2:21-23).
Third, we idolize mankind through naturalism and the power of science. We cling to the illusion that we are lords of our world and build our self-esteem to godlike proportions. We reject YAHUAH’S Word and His description of how He created the heavens and the earth, and we accept the nonsense of atheistic evo